Welcome to 3B Gear

Part of the Beard Brothers Brand:

3B Gear is the lifestyle side of the Beard Brothers Brand — built from the same work ethic, honesty, and sense of humour that drives our job sites.

3B Dust & Denim is made for the trades: practical, durable, and built to move.

3B-Analog brings the retro edge — offbeat, loud, and made for fun.

3B Yeti & 3B Chickadee carry the story — the balance of grit and calm, strength and loyalty.

Different sides. Same roots. Same brand.

Work hard. Love hard. Wear 3B.

Brand Origin:

Born on job sites and built from the ground up, Beard Brothers Brand (3B) started with calloused hands, loud laughs, and big ideas. What began as flipping kitchens and apartments evolved into flipping the script — from blue-collar grind to creative brand design.

3B is more than merch. It’s a mindset — built by two men who know that work ethic, humour, and heart can coexist. Every drop, every line, every story carries that same foundation: crafted by hand, lived with heart, worn with pride.

Core Brand Ethos

• Real work, real story: 3B is built from dust, not boardrooms.

• Craft over hype: Small runs, big meaning.

• Humour with backbone: Don’t take life too seriously — just the work.

• Strength with softness: Every design balances grit and grace — the Yeti and the Chickadee.

• Community over clout: We’re not chasing trends; we’re building tribe.

The 3B Ecosystem

3B Yeti — The Wild Spirit

Unapologetic. Strength, Humour, and weirdness in one design. A meditating Yeti with a skeleton Chickadee on its shoulder — chill, strong, quietly wise.

Vibe: Spiritual lumberjack energy.

Voice: Calm, confident, cheeky.

3B Chickadee — The Heart

Soft doesn’t mean weak. Feminine strength redefined — loyal, resilient, and grounded. The skeleton Chickadee ties to the Yeti — they share a story, not a stereotype.

Vibe: Feminine, floral, quietly fierce.

Voice: Warm, witty, grounded.

3B-Analog — The Attitude

For those who still remember the hiss of tape decks and the sweat of dive bars. 3B analog turns nostalgia into noise. It's loud, it's retro, it's limited, with small-batch drops that hit like a power cord.

Vibe: Vintage rock, analog grit, neon nostalgia.

Voice: Irreverent, witty, confident.

3B Dust & Denim— The Backbone

Built for the grind and worn with pride. 3B Dust & Denim is gear tested in sawdust, sweat, and long days — reliable, practical, and made to last. No gimmicks, no flash. Just honest workwear for those who build, fix, and create.

Vibe: Beards, denim, and power tools.

Voice: Straight-talking, reliable, proud.

The 3B Mark

“3B” is the thread that ties it all together — a shorthand for Beard Brothers Brand and a mark of brotherhood, craftsmanship, and authenticity.

Future Vision

3B is growing from property management into lifestyle, apparel, and storytelling. The work pays for the creativity. The goal is to let the brand stand on its own — through content, beard care, limited drops, and storytelling built on honesty and humour.

This isn’t corporate.

It’s craft culture.

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3B Yeti:

Legend says there's a Himalayan Yeti, so chill, he's mountain mist. Silent, calm, never lost… but yeah, he's totally lost. More spirit than monster, an accidental guru. Keeps the fire lit, guards the pass, scaring off trouble with a look. And yep-he's teaching yoga to a confused goat. He's a mentor with natural wilderness wisdom. Showing up when the balance is disturbed. You won't see him; you'll feel him first. Founding legend of the Beard Brothers Brand. With his chickadee. Loyal, Free, Weird, Wear 3B Yeti. Meditate through the madness.

3B Chickadee:

Not every storm needs chasing. Some weather it. That's the chickadee. Strong. Small. Keen-eyed. Loyal to the bone- the kind that lands on a Yeti's shoulder and makes him look smart. Born to fly. Grounded in grit. The one who rides out the cold- not because she has to, but because she can. She digs her own space. Soft walls built in hard places. Strong. Warm. Like any fighter worth her weight. She stays through the freeze. Shows up in the spring. A wildflower in the weeds. The calm in the chaos. The thorn with the bloom. 3B Chickadee is part of the 3B family. Same backbone. Same honesty. Worn close to the chest. Made for women who carve out space, hold their ground, and stay loyal to the bone.

The Perfect Metaphor:

This is the heart of 3B. Masculine and feminine- both rooted in resilience, expressed differently. That moss and fur inside the oak? That's the beard. Soft. Warm. Protective. Built for purpose, a place where someone loyal can land and feel safe. When the chickadee nests there, it's not a weakness. It's a mutual strength. She's sharp enough to fly. Wise enough to stay. Tough enough to build. He's strong enough to hold her up. Soft enough to care.

3B-Analog:

3B-Analog is where the work boots come off and the amps turn up.

Born from retro-rock roots, vintage grit, and wordplay that hits like a guitar riff. 3B-Analog rewinds the best of the 70s, 80s, and 90s — when style had soul and shirts had stories.

Each drop is limited, built for the ones who still remember the sound of tape decks and late nights.

No mass runs. No second pressings. When it’s gone, it’s gone — just like the decades that made us.

3B-Analog — for the ones who don’t follow trends.

They record them.

3B Dust & Denim:

3B Dust & Denim comes straight from the job site — gear tested in sawdust, sweat, and long days.

There are no gimmicks, no flash, just reliable clothing made to move, built to last, and meant to be worn hard.

Whether on the tools or off the clock, 3B Dust & Denim maintains its honest, tough grit, built for those who work hard and play hard.

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